Drivas, K. “The short-run effect of COVID-19 on new marketing endeavors: Evidence from EUIPO’s trademark applications.” Covid Economics, Vetted and Real-Time Papers. 43(2020): 1-18.

Abstract:

This study compares this year’s trend of EUIPO’s trademark applications during May and the first twenty days of June to 2019. There are four important findings. First, overall trademark applications appear to be at the same level to last year. Second, there is significant heterogeneity by country. While many countries are at the same levels to last year, China is an outlier increasing its filings dramatically compared to 2019. Certain countries also experience a sharp decrease including Canada and Brazil. Third, the presence of entrants is higher in 2020 compared to the same period of 2019. Finally, there are some clear winners and losers in terms of business activity. Overall, service-related endeavors are less frequent compared to last year while certain product-related initiatives have experienced a significant increase. This study urges dissemination of trademark applications, across Offices, in bulk to facilitate empirical work. Unlike patent applications, which take eighteen months to become known, information on trademark applications is disclosed relatively quickly. Since they can approximate real-time business expectations of demand and are related to innovation and firm value, they can provide us with significant insights in the short-run until more data become available.

Chalioti, E., Drivas, K., Kalyvitis, S., & Katsimi, M. (2020). Innovation, patents and trade: A firm‐level analysis. Canadian Journal of Economics/Revue canadienne d’économique.

Drivas, K., Economidou, C., Karamanis, D., & Sanders, M. (2020). Mobility of highly skilled individuals and local innovation activity. Technological Forecasting and Social Change, 158, 120144.

Drivas, K., & Kremmydas, D., (2020). The Matthew Effect of a Journal’s Ranking. Research Policy Forthcoming. Files To Download Data from Scopus and Estimate Baseline Results.

Drivas, K., & Katsimi, M. (2019). Firm Heterogeneity and Exports: Stylized Facts from Greek Firms. Atlantic Economic Journal, 47(2), 137-145.

Drivas, K., Rozakis, S., & Xesfingi, S. (2019). The effect of house energy efficiency programs on the extensive and intensive margin of lower-income households’ investment behavior. Energy policy, 128, 607-615.

Drivas, K., Lei, Z., & Wright, B. D. (2018). “Application publication or confirmation of grant: Which matters more for academic technology transfer?” International Journal of Industrial Organization, 56, 204-228.

Drivas, Kyriakos, Andreas Panagopoulos, and Stelios Rozakis. (2018) “Instigating Entrepreneurship to a University in an Adverse Entrepreneurial Landscape.” Journal of Technology Transfer, 43(4), 966-985.

Drivas, K., Lei, Z., & Wright, B. D. (2017). “ Academic patent licenses: Roadblocks or signposts for nonlicensee cumulative innovation?” Journal of Economic Behavior & Organization, 137, 282-303.